Franchise marketing can be quite tricky. The difference in the needs of the franchisor and franchisee can pose a serious issue when implementing search engine marketing campaigns. The franchisor is normally concerned about strictly sticking to brand standards while the franchisee wants freedom to be creative with their marketing strategy. NetSearch direct offers the solution of hiring experienced SEO and PPC specialists to meet the goals of both sides, solving the challenges associated with these marketing campaigns.
This infographic shows ten statistics that demonstrate the value of SEO versus PPC.